I have done my fair share of “exploring” with my career choices, but of all the different roles so far, writing is definitely where my comfort lies. Writing good copy, be it long-form, documentation, UX copy, or a simple one-liner for an ad, gives a sense of satisfaction that only writers would understand.
My writing journey started with ecommerce. It began with blogs and newsletters, then slowly widened into website copy, UX copy, social content, email campaigns, landing pages, and content strategy. Even after moving into a Product Owner role, I made sure to never leave writing behind.
After a while, AI started becoming part of the writing flow. However, as a writer, I always enjoy and value content that originates from and is shaped by a human. So in my writing, I aim to bring a balance between AI assistance and human judgment when time constraints call for the use of AI.
No matter the format I write, my process involves understanding the product, the brand, the user, and the purpose first, then turning the idea into the form the audience actually needs. I believe good research on the product as well as its users is unavoidable when it comes to writing.
During my role as a content writer, I have had the opportunity to write multiple types of content instead of sticking to just one. I have also written content for e-commerce and healthcare, which has helped me broaden my horizons when it comes to user-focused writing.
Research-led healthcare and clinic-management content written for doctors, clinic owners, and healthcare business decision-makers. The work spans CMS selection, hospital management systems, paperless clinics, patient records, data security, cloud adoption, zero trust, patient experience, SEO optimization, and AEO optimization.
Long-form ecommerce articles and WooCommerce content written for store owners, plugin users, and ecommerce teams. Topics include live commerce, checkout optimization, coupons, email customization, personalization, product pages, AR, big data, and Black Friday campaigns.
User-facing copy that explains product value, feature behavior, setup steps, and interface actions. This includes homepage content, product positioning, keyword-led messaging, WordPress repository content, plugin UI copy, pop-up copy, product page revamps, banner copy, and landing page content.
Step-by-step product documentation written from a user-workflow perspective. The work includes setup instructions, product walkthroughs, feature explanations, configuration guidance, payment and subscription documentation, and checkout plugin help content.
Campaign copy and lifecycle communication planned across email, WhatsApp, website, landing pages, and product touchpoints. This includes launch emails, discount emails, onboarding flows, referral messaging, free-trial nudges, brochure copy, flyer copy, and Brevo-supported email automation work.
Short-form content planned for LinkedIn, Instagram, posters, carousels, reels, banners, and campaign strips. The work includes hooks, captions, carousel slide copy, product-feature posts, healthcare awareness posts, quick campaign ideas, and consistent brand messaging across platforms.
DocHours is a clinic-management software, so the blog stream was written for clinic owners, doctors, and healthcare business decision-makers. This involved researching topics in depth and fact-checking carefully to avoid discrepancies, especially in articles related to compliance, data handling, healthcare operations, or other sensitive subjects.
The DocHours homepage went through a revamp, and I was in charge of writing the content. This included a shift in product positioning and messaging, with a strong focus on content optimized for the primary and secondary keywords suggested by the SEO specialist. I wrote the page copy across the hero section, headers, feature explanations, section-level messaging, and CTA copy.
ThemeHigh is a WordPress/WooCommerce plugin company. For that audience, I worked on long-form ecommerce and WooCommerce writing for online-store owners, plugin users, and ecommerce teams. This sample set includes checkout-field content, mobile checkout, trust badges, transactional emails, live commerce, coupons, personalization, and Black Friday content.
I also wrote LinkedIn newsletter pieces for Plugged In with ThemeHigh, the company newsletter focused on ecommerce, WooCommerce, and online retail trends. These pieces were written for a professional audience interested in ecommerce shifts, store strategy, and emerging digital commerce ideas.
Product copy for WordPress/WooCommerce plugin brands, including product pages, WordPress.org repository content, feature descriptions, pop-up copy, banner copy, and short landing page content.
Documentation work covering product setup, configuration steps, payment workflows, subscription emails, checkout settings, and feature behavior for WooCommerce and WordPress plugin users.
DocHours is a clinic-management platform. This campaign-writing set covered content campaign planning, WhatsApp onboarding messages, feature-led communication, brochure copy, flyer copy, website subscription CTAs, blog CTAs, pricing communication, and short customer-facing messages.
Email and launch communication written for WooCommerce products, including discount emails, launch mails, product announcement content, transactional-email articles, and landing page support copy.
DocHours is a clinic-management platform. I was responsible for the social media content direction across Instagram and LinkedIn, including social calendars, carousels, posters, healthcare technology posts, clinic pain-point hooks, product-feature posts, reel ideas, and platform-specific messaging.
Content planning work across healthcare product and WooCommerce plugin contexts, including awareness and anticipation planning, campaign phases, pillar and cluster planning, blog topic planning, product launch messaging, and channel-specific content ideas.
When the requirement is marketing-led, I work with the marketing team to understand the objective, audience, tone, messaging, offer, and expected action before I begin writing.
I do not treat writing as just putting words together for users. Every brand has a voice, and I make sure the content fits that voice across blogs, emails, social posts, product copy, campaign material, and platform-specific communication.
When the design is already defined, I work with designers to create copy that fits the available space without breaking the layout. For documentation, I collaborate with developers and support teams to understand the workflow before going deeper.
I work with SEO specialists to tune content for organic ranking, keyword relevance, structure, and AEO. This was especially important for healthcare blogs, where the content had to be useful for readers and visible in search and AI answer results.
Once the requirement is clear, I go deep into the topic, competitors, search intent, product behavior, user workflow, and available references before shaping the first draft.